Comments on: How much free content should your company release? http://www.bluehelm.com/2009/10/how-much-free-content-should-your-company-release/ The world speaks. We respond. Thu, 15 Jul 2010 20:51:33 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Byron http://www.bluehelm.com/2009/10/how-much-free-content-should-your-company-release/comment-page-1/#comment-44 Byron Fri, 16 Oct 2009 20:37:54 +0000 http://www.bluehelm.com/?p=335#comment-44 This is a great topic. I offer free presentations to high school teachers with the only cost being a 5 minute infomercial about a product that some of their students may be interested in down the road. It is crucial to be clear and up front about this for the students who may be interested down the road AND to not cross the sales line for those who are not interested at this time. Gen Y/Millennials do not mind being introduced to a product/service BUT they are pretty hip due to the amount of marketing directed at them and they DO NOT appreciate any attempts to “trick" them into a sale. Therefore, it is far better to be up front from the beginning. This is a great topic. I offer free presentations to high school teachers with the only cost being a 5 minute infomercial about a product that some of their students may be interested in down the road. It is crucial to be clear and up front about this for the students who may be interested down the road AND to not cross the sales line for those who are not interested at this time.

Gen Y/Millennials do not mind being introduced to a product/service BUT they are pretty hip due to the amount of marketing directed at them and they DO NOT appreciate any attempts to “trick” them into a sale. Therefore, it is far better to be up front from the beginning.

]]> By: Alexander Jenkins http://www.bluehelm.com/2009/10/how-much-free-content-should-your-company-release/comment-page-1/#comment-42 Alexander Jenkins Wed, 14 Oct 2009 22:53:46 +0000 http://www.bluehelm.com/?p=335#comment-42 Great thoughts and great timing. I'm 2-3 months away from launching my first on-line venture and I want to do it right. I'm the "new guy" with all this and have been dealing with this question daily. What I learned from your article is to make sure my free content is truly valuable 'loss leader' rather than just stuff. Seems obvious, but apparently it's not. Show me just a restroom (which is the free service of any business, restaurant, hotel, etc) and I bet I can get pretty close to describing the quality of the businesses paid products. Thanks for the article, Alexander Great thoughts and great timing. I’m 2-3 months away from launching my first on-line venture and I want to do it right. I’m the “new guy” with all this and have been dealing with this question daily.

What I learned from your article is to make sure my free content is truly valuable ‘loss leader’ rather than just stuff. Seems obvious, but apparently it’s not.

Show me just a restroom (which is the free service of any business, restaurant, hotel, etc) and I bet I can get pretty close to describing the quality of the businesses paid products.

Thanks for the article,
Alexander

]]> By: Andrew http://www.bluehelm.com/2009/10/how-much-free-content-should-your-company-release/comment-page-1/#comment-40 Andrew Tue, 13 Oct 2009 19:33:46 +0000 http://www.bluehelm.com/?p=335#comment-40 As someone who's had some experience launching content marketing engagement plans, I'd say this post is spot on. The only thing that I would add is that giving away free content doesn't magically produce results. Content marketing has the potential to do all the things you mention, but not the promise. As you know the issue is complex and deserves detailed attention and expertise. I suppose that's where bluehelm the company comes in. :) Great work Chad. As someone who’s had some experience launching content marketing engagement plans, I’d say this post is spot on.

The only thing that I would add is that giving away free content doesn’t magically produce results. Content marketing has the potential to do all the things you mention, but not the promise.

As you know the issue is complex and deserves detailed attention and expertise. I suppose that’s where bluehelm the company comes in. :)

Great work Chad.

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