You don’t comment on other Facebook posts? Hold your head in shame!
When your friends speak out on Facebook, do you answer?
We all know about the ‘Like’ button on Facebook, and most of us probably use it from time to time. And we may or may not comment on a buddy’s post that particularly interests us. But did you know that you help increase your friends’ content value and prominence by ‘liking’ their posts or commenting more often?
For instance, let’s say you have a close friend that posts a funny YouTube video on Facebook. You watch it and laugh until you pee yourself. But you don’t comment on the video or use the ‘Like’ button to show your interest. And why should you? You’re a busy person with lots of other YouTube videos to watch. Here’s your friend’s problem: Her hilarious update will quickly fall victim to the massive amounts of other Facebook content constantly being generated. As the minutes pass, her post will fall lower and lower on News Feeds everywhere.
But if her video happened to have a lot of comments or ‘likes’, Facebook sees it as more valuable content and keeps it higher on News Feeds, even as other content comes in. Thus, your friend’s video is seen by far more friends and has more potential to become viral. And her self-esteem dramatically improves.
Some Facebook users avoid commenting or ‘liking’ posts because they get annoying notifications every time somebody else comments on the same update. This site on Mashable explains how to solve that pesky problem.
But in the end, why should you care if your friends’ posts get more exposure? Why should you take the time to comment or ‘like’ a status update or link. Well, because you’re a human being and social networking is, at its core, a conversation. You’re free to harvest the benefits of Facebook without participating, but that makes you lame.
So don’t be lame. Take the time to ‘like’ or leave a comment on a Facebook post that genuinely interests or entertains or inspires. Doing so cultivates more good content, and I think we all can agree that our Facebook News Feeds would greatly benefit from better content.
This entry was posted on Friday, January 22nd, 2010 at 12:11 pm and is filed under Social Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.