Why Google is making cars that drive themselves
Google is an internet giant, duh. They have dominated the online world for quite some time. So if Google is so deeply entrenched in the Net, why is it making televisions? An even more intriguing question is why in the world is Google making cars that drive themselves?!
There are a lot of reasons, but one sticks out to me. Google wants to be in front of you all day. Google wants to be there when you wake up and look at your phone. It wants to be there when you turn on your TV. It wants to be there when you’re commuting to work. It wants to be in your face as much as possible.
Google’s main competitors aren’t Yahoo, Microsoft or Apple. Google’s competitors are activities like driving, watching TV, going to the movies or anything else that takes you away from their products. So what does Google do? They come up with ways to insert themselves into the areas of your life they don’t yet have access to. Genius? Yes.
I love that Google has invested in making a car that drives automatically. Getting stuck in traffic no longer becomes a source of much rage, but becomes a time to catch up on work, to read, to talk to old friends, to plan a date, to think of a new business, to innovate, to relax, to catch up on sleep, to be free.
So keep it up Google. Keep innovating and trying to insert yourself into my life. If you make an awesome product that solves a problem in my life, then I’ll buy it.
So this post comes down to the real question: Is Google trying to take over the world?
This entry was posted on Wednesday, November 10th, 2010 at 12:14 pm and is filed under Branding, Current Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.