Posts Tagged ‘coca-cola’
Coca-Cola understands: viral marketing is about people, not products
Coca-Cola’s new “Happiness Machine” video is viral genius, plain and simple. Released earlier this month, it topped one million YouTube views this week, and was almost entirely shared through social networks like Twitter, Facebook and blogs.
Social media and viral marketing is about people, not products. Coca-Cola gets that, and successfully produced a compelling, entertaining and human campaign that connects with the consumer in a deeper, more memorable way than a traditional advertisement might. Ravi Sawhney said it perfectly in his Fast Company blog post yesterday:
“How can designers create these special moments–this magic? And not just ‘viral video’ magic, but that everyday life magic of the emotional connection that bonds people with your brand. Can we conceive of the complete story and lead people down a path of creating smiles?”
If your social media campaigns aren’t cultivating inspiration, motivation and smiles, you’re probably doing something wrong.