Blue Helm

In the last Brain Storm I highlighted some social media content ideas for a jeweler. A friend of mine that runs an online wedding resource website read the post and asked me to write another one with content ideas for wedding planners.

Being the manly man that I am, I don’t really understand the whole wedding thing. I have four sisters and still don’t get why women like the things they do. My idea of a perfect wedding includes the following: family, friends, water balloons, fighting robots, football, American Gladiator events and medium-rare steaks. Alas, what I want at a wedding doesn’t really matter. In an effort to understand what a woman thinks about in planning her wedding, I turned to my Facebook friends. I asked what was important to a woman in planning a wedding. The responses I got were all fairly similar. It seems the number one thing that is important in planning a wedding is keeping the event as inexpensive as possible without sacrificing quality or elegance. After cost, important elements in planning a wedding are location, food, flowers, music and a myriad of other things.

Keeping these insights from my Facebook friends in mind, here are nine social media content ideas for a wedding planner:

1. Promote your vendors – Write a blog post explaining who your favorite vendors are and why. Tweet or post Facebook links to their sites. Not only will these links strengthen relationships with your vendors, but they will be very helpful for your customers.
2. Guest posts – Have an expert from another related industry write a guest post. For example, you could invite a jeweler to write a post about different diamond cuts or what the most popular metals are. This will help strengthen relationships with local shops that can refer business to you, plus it provides useful information for people who may need your services soon.
3. Cost reduction advice – Give tips on how to reduce the cost of a wedding without sacrificing too much elegance. These can be short Twitter-like tips or complete blog posts.
4. General tips – Give advice on what colors are best during which seasons. What types of food do most wedding guests like? Are photos always better than videos, or are they both important? Give tips that your readers will value.
5. Finding a sponsor – According to my sister (who is planning her own wedding right now) there exist people or businesses that will sponsor weddings. Give advice on how to procure a sponsor. How-to posts are great; they provide helpful information to people who are searching for answers.
6. Share pictures – Some wedding blogs I looked over do a great job of this. It helps to show genuine examples of successful and beautiful weddings. Sites like Facebook and Twitter are other great ways to share pictures. Ask your Twitter followers to send you their favorite wedding pictures and have your Facebook fans post pictures on your page. Remember, getting people to interact is key.
7. The Honeymoon – Share links to great honeymoon spots.
8. Weddings gone wrong – Ask fans or followers to share stories of weddings they’ve attended where something funny, embarrassing or unusual happened. Share your own experiences.
9. Tell a story – Tell a story from start to finish of a customer who planned a wedding. Get quotes from your customers and put what they say in the story. Make your pages, posts and tweets as human as possible. The more your readers identify with what you post, the more they will return.